WATCHMAKING,
THE ROLEX WAY

Pioneer in the development of the wristwatch, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.


Rolex is at the origin of numerous major watchmaking innovations, and has registered over 400 patents in the course of its history. Switzerland is the crucible where Rolex watches are brought to life thanks to the know-how and commitment of more than 6,000 employees at the brand’s four sites, all at the cutting edge of watchmaking technology.

EXPERIENCE A ROLEX

At La Difference, we are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. Our store in Downtown Markham is recognised as an Official Rolex Retailer as we only sell guaranteed Rolex timepieces.