ROLEX AND THE OPEN:
GOLF’S OLDEST MAJOR
Inaugurated in 1860, The Open is played every year on a historical course in the United Kingdom. The tournament regularly comes to St Andrews, as is the case for the 150th Open Championship.
STEEPED IN ELEGANCE AND TRADITION
Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the circuits and Major tournaments – both men’s and women’s, professional and amateur, at senior and junior levels.
Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the LPGA circuit; and the Rolex Junior Players of the Year awards, which honour players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.